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Kylie Chang 

DIGITAL MARKETING | UGC | BRAND MARKETING | INFLUENCER RELATIONS

  • LinkedIn
  • Instagram
  • TikTok

Sacramento, CA

PLEASE CHECK OUT MY NEW DIGITAL MARKETING PORTFOLIO 2025 HERE!!

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SUMMARY:

  • First-generation 2024 graduate at University of California, Santa Barbara with B.S. in Psychological & Brain Sciences with an Applied Psychology minor.

    • Attended Yonsei University June 2022 - August 2022 under UCEAP Summer Study Abroad for Media Psychology. ​

  • Seeking my first full-time position to contribute & leverage my skills and expertise in Digital Marketing/Brand Management/Influencer Relations!

  • Would LOVE to work within the tech and beauty industries!

  • 2-3 years of experience in developing and implementing branding strategies, creating and leveraging engaging content/collateral, and managing end-to-end projects.​​

  • Accepted to COOP Careers Digital Marketing Fellowship (Starting February 2025).

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HARD SKILLS: 

  • Graphics (Canva)

  • Market Research 

  • Google Workspace (Sheets, Docs, Slides)

  • Microsoft Office Suite

  • Content Creation

  • Social Media Management

    • ​(Instagram, Tiktok, LinkedIn, X, Discord, X)

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A LITTLE ABOUT ME:

​Hi there! Thank you for clicking on my portfolio! I am glad you are here! 

  • I am the eldest daughter out of 3 and have always been fascinated with entertainment and media since I was a kid, which is why my career passion is within digital media/tools.

  • Outside of my profession, I’m deeply passionate about beauty and skincare. Whether it’s experimenting with new makeup looks, discovering the latest skincare trends, or sharing tips with others, I find joy in this ever-evolving space.

  • You’ll also often find me gaming, hunting down cozy cafe spots, or unwinding through dancing, which allow me to express myself and recharge!

  • Social Media Marketing & Paid Social Media Advertising

  • Email Marketing (Mailchimp) 

  • SEO

  • Sourcing 

  • Video Editing (Capcut, iMovie) 

  • Customer Service 

  • Event Planning

  • Project Management 

USER-GENERATED CONTENT ON THE SIDE:

  • I'm also passionate about creating short-form content on TikTok and Instagram Reels, always staying ahead of the latest trends. Since 2023, I've freelanced in user-generated content (UGC) working with 110+ brands, aiming to promote diversity and inclusivity.

  • My goal is to connect beauty brands with audiences like myself, showcasing products and services that resonate with women who value authenticity and representation. 

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Please also check out my UGC Portfolio linked HERE! :)

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