Kylie Chang
DIGITAL MARKETING | UGC | BRAND MARKETING | INFLUENCER RELATIONS
Sacramento, CA
PLEASE CHECK OUT MY NEW DIGITAL MARKETING PORTFOLIO 2025 HERE!!
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SUMMARY:
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First-generation 2024 graduate at University of California, Santa Barbara with B.S. in Psychological & Brain Sciences with an Applied Psychology minor.
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Attended Yonsei University June 2022 - August 2022 under UCEAP Summer Study Abroad for Media Psychology. ​
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Seeking my first full-time position to contribute & leverage my skills and expertise in Digital Marketing/Brand Management/Influencer Relations!
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Would LOVE to work within the tech and beauty industries!
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2-3 years of experience in developing and implementing branding strategies, creating and leveraging engaging content/collateral, and managing end-to-end projects.​​
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Accepted to COOP Careers Digital Marketing Fellowship (Starting February 2025).
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HARD SKILLS:
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Graphics (Canva)
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Market Research
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Google Workspace (Sheets, Docs, Slides)
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Microsoft Office Suite
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Content Creation
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Social Media Management
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​(Instagram, Tiktok, LinkedIn, X, Discord, X)
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A LITTLE ABOUT ME:
​Hi there! Thank you for clicking on my portfolio! I am glad you are here!
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I am the eldest daughter out of 3 and have always been fascinated with entertainment and media since I was a kid, which is why my career passion is within digital media/tools.
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Outside of my profession, I’m deeply passionate about beauty and skincare. Whether it’s experimenting with new makeup looks, discovering the latest skincare trends, or sharing tips with others, I find joy in this ever-evolving space.
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You’ll also often find me gaming, hunting down cozy cafe spots, or unwinding through dancing, which allow me to express myself and recharge!
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Social Media Marketing & Paid Social Media Advertising
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Email Marketing (Mailchimp)
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SEO
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Sourcing
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Video Editing (Capcut, iMovie)
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Customer Service
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Event Planning
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Project Management
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I'm also passionate about creating short-form content on TikTok and Instagram Reels, always staying ahead of the latest trends. Since 2023, I've freelanced in user-generated content (UGC) working with 110+ brands, aiming to promote diversity and inclusivity.
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My goal is to connect beauty brands with audiences like myself, showcasing products and services that resonate with women who value authenticity and representation.
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Please also check out my UGC Portfolio linked HERE! :)
