Campaign Overview:

 

Introducing the "First Flagship Store Soft-Opening" campaign by Hapa Kirsten, bringing a premier South Korean colored lens online store to the USA. The campaign aims to unveil the first-ever colored contact store through engaging short videos and social media posts. We invited our audience to explore the range of services offered at the new store, including comprehensive eye exams and renewals for existing lens users. 

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Key Objectives: 

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Human Connection: Forge a strong sense of connection between Hapa Kirsten and its audience by sharing my personal experience from the eye exam process to picking out my own colored lenses. 

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Showcase Diversity: Highlight the global scope of Hapa Kirsten, underscoring the array of experiences and backgrounds. 

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Engagement: Drive active engagement across TikTok by offering an exciting insight and journey. 

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Results: 

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Total Video Views: 52K

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Total Likes: 6,277

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Total Comments: 81

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Total Shares: 522

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Total Saves: 1,520

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Total Play Time: 219h:34m:19s

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Avg. Watch Time: 15.2s

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Through this initiative, we not only showcased the brand's offerings but also significantly bolstered Hapa Kirsten's brand presence in a positive light.