Project Gold Eagle
Guild Gaming - Seminuat
Campaign Overview:
Project "Gold Eagle" was a campaign launched under Seminuat, heralding the debut of the Guild Gaming website. Dedicated to catering to the vibrant gaming community, Guild Gaming served as a comprehensive platform facilitating both gamers and businesses alike. From organizing competitive tournaments to managing casual gaming events, the website provided a streamlined avenue for event management, encompassing aspects such as registration, rewards distribution, and logistics coordination.
As Senior Marketer at the time, I undertook the responsibility of engaging a targeted cohort of gaming businesses (100+) spanning the United States and the United Kingdom. Employing a multifaceted approach, I leveraged cold calling, email outreach, and compelling pitches to advocate for Guild Gaming's value proposition. Emphasizing its cost-free nature and minimal time commitment, I endeavored to encourage businesses to enlist their services on the platform.
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Key Objectives:
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Increase sign-ups from gaming businesses on Guild Gaming platform: Expand the platform's network of businesses, providing a wider range of events and services for gamers and enhancing the overall user experience.
Boost website traffic: To increase brand awareness and attract more gaming users to the platform.
Establish Guild Gaming as a go-to destination for both gamers and businesses: To build trust and credibility within the gaming industry, fostering long-term relationships with both gamers and businesses and positioning Guild Gaming as a reliable and indispensable resource.
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Limitations and Constraints:
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Due to the nature of project timelines and organizational dynamics, my tenure as Senior Marketer concluded before the campaign reached its completion. As a result, I do not have access to the final results and metrics that would provide comprehensive insights into the campaign's performance and outcomes.
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Despite this constraint, I'm confident in the strategic approach and execution undertaken throughout the campaign. By leveraging targeted outreach efforts, we aimed to engage gaming businesses and drive sign-ups to the Guild Gaming platform. While the definitive impact of these endeavors remains to be quantified, I'm optimistic about the foundational contributions made during my tenure.
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