PROFESSIONAL EXPERIENCE
Welcome to my Professional Experience section, showcasing some projects in digital and social media marketing!
Click each project for a more in-depth review!
As a Co-Founder of UCSB MGG, I created marketing collateral including: newsletters, event graphics, and presentation slides to promote gender diversity in esports. My work highlights my passion for fostering inclusivity and building connections through impactful visuals and communications.
Partnered with a popular Korean colored lenses brand for the launch of their first flagship store in the USA. Responsible for creating content that showcased the customer experience and provided informative insights to potential visitors.
Collaborated closely with the musical artist to create engaging user-generated content, leveraging niche-specific TikToks to organically trend his new song and amplify its reach within our targeted audience.
Spearheaded a12-week PR campaign by strategically initiating partnership outreach to over 100 premier gaming venues across the USA and UK.
Developed engaging short-form social media content to highlight the innovative features of Rate My Professors, targeting local university students to drive awareness and increase the use of the platform's tools.