Rate My Professors
"Compare Your Professors"
Tool Campaign

Campus Commandos

Campaign Overview: 

As a Rate My Professors Ambassador under Campus Commandos, we spearheaded an innovative campaign to unveil the newly released "Compare Your Professors" tool through Tiktoks and Instagram stories. 

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Key Objectives: 

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Increase Awareness: Educate students about the features and benefits of the "Compare Your Professors" tool, driving awareness and adoption among the student community.

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Drive Engagement: Foster active engagement through interactive content on TikTok and Instagram Stories, encouraging students to explore and utilize the tool.

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Empower Decision-Making: Empower students to make informed decisions about their courses and professors by providing access to comprehensive and user-friendly information.

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What I did: 

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To achieve these objectives, I leveraged engaging platforms such as TikTok and Instagram Stories to connect with our audience. Through the usage of trendy audios on TikTok, we showcased real-life scenarios of students using the tool to make informed decisions about their academic journey.

On Instagram Stories, we offered sneak peeks, interactive demonstrations, and engaging features such as polls and question boxes, fostering active engagement and encouraging students to share their experiences with their peers.

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Results (TikTok): 

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Total Video Views: 4,485

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Total Likes: 215

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Total Shares: 3

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Total Saves: 21

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Total Play Time: 8h:13m:21s

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Avg. Watch Time: 6.6s

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